Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​
What’s your goal in selling your home? Are you aiming to maximize your profit for a future purchase, or is timing your top priority because of a relocation? Understanding your motivation upfront helps shape the entire selling strategy.
If a quick sale is essential, you may choose to price your home more competitively. If your focus is on hitting a certain profit margin, your pricing approach may look different. Either way, be sure to share your goals with your agent from the beginning—that way, we can tailor the pricing and marketing strategy to best support your plans.
Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.
If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.
I’ll create a custom marketing strategy designed to showcase your home at its absolute best—and get it in front of the right buyers fast. From social media campaigns and agent-to-agent networking to SEO-driven ads and targeted media, every move is intentional.
My team focuses on generating maximum exposure in the crucial first three weeks on the market, building momentum from day one to attract serious interest and top-dollar offers.
Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.
Once we determine the offer is acceptable, I’ll carefully review the contract to ensure everything is in order. This includes key components like the earnest deposit, down payment, financing terms, inspection rights, repair requests, contingencies, settlement date, and a breakdown of fees and who’s responsible for them.
Once all terms are agreed upon, we will prepare the final contract for signatures for all parties.
Once you’ve accepted an offer, the buyer enters their due diligence period. During this time, inspections, appraisals, and any necessary repairs will be addressed. I’ll oversee the process to ensure all agreed-upon items are handled properly and by the correct party.
As we move through this phase, I’ll keep everything on track and communicate with the title company to prepare for a smooth closing. If you haven’t already, this is also a good time to begin planning your move so you’re ready once the sale is finalized.
You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.
Once your home is sold, you can take a deep breath and focus on what’s next—whether that’s settling into a new city, moving into a home with more room to grow, or downsizing for a simpler lifestyle. Whatever your next chapter looks like, my goal is to make sure every detail of the sale is handled so you can move forward with confidence, clarity, and peace of mind.
If you're seeking a caring and knowledgeable professional to guide you, Megan is the answer. Contact her today and embark on your journey to a new home with confidence
Megan Keruskin
4222 N Marshall Way Scottsdale AZ 85251
